JAMES STREET CO. | SUMMER ‘19 LOOKBOOK 

WOMEN’S LOOKBOOK

Day 1: March 19th: WOMENS DAY

3 Models: Annie DeSantis, Natalie Dawn, 1 other?

Time: 10 am - 8 pm sunset?

Lunch Break?

Apartment Address: 353 W 200 S #410, SLC UT
Studio Address: 343 #1 Pierpont Ave, SLC UT


The Women's Collection:

6 styles/ 3 color ways

Total Product Count: 18

  • Styled E-comm ( Front, Back, Side) 

  • Detail

  • Group/playful shots

  • Outside pavement walking shots

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Based on your mood board I’m noticing a mix of:


  • Harsh Light with Shadows (Tess’s Apartment)

  • Soft, Even Light (Studio)

  • High - Key Flash (Mix of Both Locations & environmental)

Seamless Colors at Studio:



Suggested Breakdown:

11 - 12 pm
Start in APARTMENT
Harsh Light / Shadows
Shoot Product flat lays / details

12 pm - 1:30 pm
APARTMENT
Models arrive / Get dressed
Shoot models in harsh light

1:30 pm - 2 pm
Move to STUDIO

2 pm - 4 pm
STUDIO
Shoot product imagery
18 products — 3 shots each
Additonal playful shots with flash

4pm - 5 pm
Break / Models Refresh

5 pm - 6:30 pm
Move to location for PAVEMENT SHOTS
City / Pavement Shots
Move to MARYLAND
Staircase Shots / Flash Shots
Other environmental or city shots we find

6:30 pm - 7:00 pm
Drive to BEACH

7:00 - 7:45 pm
Sand details / product shots
Sky shots
Shoot Sunset / Dusk

7:45 - 8:05pm
Wrap and Drive Back to SLC






Harsh light with shadows — Tess’s Apartment

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(couch is moveable)

Harsh Shadows and Dappled Light in Tess’s Apartment, utilizing mix of white walls or colored seamlesses. Shoot here for one hour.

Following which I think it would be great to get some lifestyle shots using flash utilizing the space (See below reference for mood). Shoot these for one hour.

Pierpont Studio: Soft, even lighting

Utilizing this space for product imagery for web. This will give us the most consistent lighting / look to use as your foundation for your lookbook. Shoot these for 2 hours.

High - Key Flash photography in-studio.

 

Lifestyle / City / Pavement Shots

Some additional ideas to add to our pavement shot series (will scout city / pavement spots — shoot those for 1 hour)

#1: Additional location with a pretty staircase, tiled floors, etc. (The Maryland comes to mind — pics included below). Shoot here and around for 1 hour.

#2: Beach at Sunset w golden ight — Great Salt Lake (20 minute drive from Studio/Apartment). Think: Girls in sweaters and undies, pants and bathing suits, etc. Reminiscent of summer. Shoot here for 1 hour at sunset.