JAMES STREET CO. | SUMMER ‘19 LOOKBOOK
Day 1: March 19th: WOMENS DAY
3 Models: Annie DeSantis, Natalie Dawn, 1 other?
Time: 10 am - 8 pm sunset?
Apartment Address: 353 W 200 S #410, SLC UT
Studio Address: 343 #1 Pierpont Ave, SLC UT
The Women's Collection:
6 styles/ 3 color ways
Total Product Count: 18
Styled E-comm ( Front, Back, Side)
Outside pavement walking shots
Based on your mood board I’m noticing a mix of:
Harsh Light with Shadows (Tess’s Apartment)
Soft, Even Light (Studio)
High - Key Flash (Mix of Both Locations & environmental)
Seamless Colors at Studio:
11 - 12 pm
Start in APARTMENT
Harsh Light / Shadows
Shoot Product flat lays / details
12 pm - 1:30 pm
Models arrive / Get dressed
Shoot models in harsh light
1:30 pm - 2 pm
Move to STUDIO
2 pm - 4 pm
Shoot product imagery
18 products — 3 shots each
Additonal playful shots with flash
4pm - 5 pm
Break / Models Refresh
5 pm - 6:30 pm
Move to location for PAVEMENT SHOTS
City / Pavement Shots
Move to MARYLAND
Staircase Shots / Flash Shots
Other environmental or city shots we find
6:30 pm - 7:00 pm
Drive to BEACH
7:00 - 7:45 pm
Sand details / product shots
Shoot Sunset / Dusk
7:45 - 8:05pm
Wrap and Drive Back to SLC
Harsh light with shadows — Tess’s Apartment
(couch is moveable)
Harsh Shadows and Dappled Light in Tess’s Apartment, utilizing mix of white walls or colored seamlesses. Shoot here for one hour.
Following which I think it would be great to get some lifestyle shots using flash utilizing the space (See below reference for mood). Shoot these for one hour.
Pierpont Studio: Soft, even lighting
Utilizing this space for product imagery for web. This will give us the most consistent lighting / look to use as your foundation for your lookbook. Shoot these for 2 hours.
High - Key Flash photography in-studio.
Lifestyle / City / Pavement Shots
Some additional ideas to add to our pavement shot series (will scout city / pavement spots — shoot those for 1 hour)
#1: Additional location with a pretty staircase, tiled floors, etc. (The Maryland comes to mind — pics included below). Shoot here and around for 1 hour.
#2: Beach at Sunset w golden ight — Great Salt Lake (20 minute drive from Studio/Apartment). Think: Girls in sweaters and undies, pants and bathing suits, etc. Reminiscent of summer. Shoot here for 1 hour at sunset.